\u91d1\u66dc\u65e5\u306e\u8aad\u66f8”No B.S. Price Strategy:…”\u306f\u7b2c17\u7ae0 “How Do you Set Your Prices?” (Do\u306f\u659c\u4f53)\u3000\u3067\u3059\u3002\u66f8\u540d\u305d\u306e\u3082\u306e\u306e\u7ae0\u3067\u3059\u306d\u3002\u4fa1\u683c\u306e\u6c7a\u3081\u65b9\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u3066\u3044\u307e\u3059\u3002
\n\u5927\u304d\u304f\u5206\u3051\u3066\uff15\u3064\u3042\u308a\u3001
\n1 WAG(Wild-Assed-Guess) \u3042\u3066\u305a\u3063\u307d\u3046
\n2 Industrial Norm \u696d\u754c\u306e\u6a19\u6e96
\n3 Clients Dictate \u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u3088\u3046\u306b\u9867\u5ba2\u304c\u6c7a\u3081\u308b
\n4 Cost Plus \u539f\u4fa1\u306a\u3069\u30b3\u30b9\u30c8\u306b\u5229\u76ca\u3092\u4e57\u305b\u3066\u7b97\u51fa
\n5 Target Return \u6295\u8cc7\u3068\u540c\u69d8\u306b\u5229\u76ca\u7387\u3092\u76ee\u6a19\u306b\u3059\u308b
\n\u305d\u306e\u4ed6\u306b
\n6 Price Skimming \u4e0a\u4f4d\u9867\u5ba2\u306e\u3059\u304f\u3044\u3068\u308a
\n7 Sequential Price Skimming\u3000\u4e0a\u304b\u3089\u9806\u756a\u306b\u9867\u5ba2\u3092\u63ac\u3044\u53d6\u308a\u3001\u4fa1\u683c\u3092\u4e0b\u3052\u3066\u6b21\u306b\u58f2\u308b
\n8 Penetration Pricing\u3000\u4fa1\u683c\u6c7a\u3081\u6253\u3061\u3067\u65b0\u88fd\u54c1\u3067\u30b7\u30a7\u30a2\u3092\u3068\u308a\u306b\u884c\u304f
\n\u304c\u3042\u308a\u307e\u3059\u3002
\n1\u306f\u8ad6\u5916\u30012 \u306f\u5927\u624b\u304c\u52dd\u3063\u3066\u3057\u307e\u3044\u4e2d\u5c0f\u306f\u9752\u606f\u5410\u606f\u306b\u306a\u308b\u30013\u306f\u3046\u307e\u304f\u3044\u304f\u3068\u304d\u3082\u3042\u308b\u304c\u3001\u6642\u3068\u5834\u6240\u3092\u9078\u3070\u306a\u3044\u3068\u8cb7\u3044\u305f\u305f\u304b\u308c\u3066\u3072\u3069\u3044\u3053\u3068\u306b\u306a\u308b\u3002
\n4\u306f\u6210\u529f\u3057\u305f\u4f1a\u793e\u304c\u3084\u3063\u3066\u3044\u308b\u78ba\u7acb\u3055\u308c\u305f\u65b9\u6cd5\u3060\u304c\u3001\u9867\u5ba2\u306f\u30b3\u30b9\u30c8\u3084\u5229\u76ca\u306b\u306f\u95a2\u5fc3\u304c\u306a\u3044\u306e\u3067\u3001\u305a\u308c\u304c\u751f\u3058\u308b\u3002\u307e\u305f\u3001\u79fb\u52d5\u306b\u304b\u304b\u308b\u6642\u9593\u306a\u3069\u898b\u3048\u306a\u3044\u30b3\u30b9\u30c8\u306b\u6ce8\u610f\u3002
\n5\u306f\u65e5\u3001\u9031\u3001\u6708\u3054\u3068\u306e\u5229\u76ca\u3092\u7ba1\u7406\u3059\u308b\u306e\u3067\u898b\u3048\u306a\u3044\u30b3\u30b9\u30c8\u306b\u6c17\u3065\u304d\u3084\u3059\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u304c\u3001\u4e2d\u5c0f\u306e\u5834\u5408\u306f\u76ee\u6a19\u3092\u4f4e\u304f\u3057\u3066\u30b5\u30dc\u308b\u539f\u56e0\u306b\u306a\u308b\uff08\u3044\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u30fb\u30fb\u30fb\uff09\u3002
\n6\u306f\u6700\u4e0a\u4f4d\u306e\u9867\u5ba2\u306b\u9ad8\u3044\u5546\u54c1\u3092\u58f2\u308b\u3068\u3044\u3046\u30e2\u30c7\u30eb\u3067\u30012\u5104\u5186\u306e\u9ad8\u7d1a\u8eca\u306e\u4f8b\u304c\u51fa\u3066\u3044\u307e\u3059\u3002
\n7\u306f\uff16\u306e\u5f8c\u3067\u3001\u4fa1\u683c\u3092\u4e0b\u3052\u3066\u6b21\u306e\u968e\u5c64\u306e\u9867\u5ba2\u306b\u58f2\u308b\u3001\u3068\u3044\u3046\u306e\u3092\u7e70\u308a\u8fd4\u3059\u65b9\u5f0f\u3067\u3059\u304c\u3001\u8ce2\u3044\u5ba2\u304c\u5f85\u3064\u3088\u3046\u306b\u306a\u308b\u5371\u967a\u6027\u304c\u3042\u308b\u3002
\n8\u306fApple\u306e\u65b0\u5546\u54c1\u304c\u4f8b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30c8\u30e8\u30bf\u306e\u30ec\u30af\u30b5\u30b9\u3082\u4f8b\u306b\u4e0a\u304c\u3063\u3066\u3044\u3066\u3001\u9ad8\u7d1a\u8eca\u3068\u5927\u8846\u8eca\u306e\u9593\u306b\u9700\u8981\u304c\u3042\u308b\u306f\u305a\u3060\u3001\u3068\u6c17\u3065\u3044\u3066\u6210\u529f\u3057\u305f\u4f8b\u3060\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u3002
\n\u52c9\u5f37\u306b\u306a\u308a\u307e\u3059\u306d\u3002<\/p>\n
\u82f1\u8a9e\u306f\u9762\u767d\u3044\u8868\u73fe\u3092\u62fe\u3044\u307e\u3059\u3002
\n-assed \u306f ass\uff08\u304a\u5c3b\uff09\u304b\u3089\u6765\u305f\u4fd7\u8a9e\u3067\u3001\u5f62\u5bb9\u8a5e\u306b\u7740\u3051\u3066\u5f37\u8abf\u3059\u308b\u3082\u306e\u3067\u3059\u3002 wild guess \u306f\u300c\u8352\u3063\u307d\u3044\u63a8\u6e2c\u300d\u3001\u306a\u306e\u3067\u3001\u5f37\u8abf\u3059\u308b\u3068\u300c\u3042\u3066\u305a\u3063\u307d\u3046\u300d\u3067\u3044\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002
\n“The dangerous idea behind penetration pricing is that market share automatically equates to profit. This myth cropped up back in the late 1960s and spawned a cult of thought. The concept has been hailed by many business leaders including Jack Welch who said GE would not participate in any category in which it did not hold either number one or number the two positions in market-share. As a result a whole generation of business have been destroying margins in search for the holy grail of market share.”
\n\u203b\u30b8\u30a7\u30cd\u30e9\u30eb\u30fb\u30a8\u30ec\u30af\u30c8\u30ea\u30c3\u30af\uff08\u30a8\u30b8\u30bd\u30f3\u5275\u696d\u3001\u3044\u307e\u3082\u5927\u4f01\u696d\u3067\u3059\uff09\u306e\u793e\u9577\u3060\u3063\u305fJack Welch\u306f1\u4f4d\u304b2\u4f4d\u3067\u306a\u3044\u88fd\u54c1\u306e\u4e8b\u696d\u3092\u58f2\u5374\u30fb\u518d\u7de8\u3057\u307e\u3057\u305f\u3002\u696d\u7e3e\u5411\u4e0a\u306b\u52b9\u679c\u304c\u3042\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u3084\u308a\u3059\u304e\u3060\u3063\u305f\u3068\u3044\u3046\u6279\u5224\u3082\u3042\u308a\u307e\u3059\u3002\u6280\u8853\u9769\u65b0\u304c\u306a\u3051\u308c\u3070\u3044\u3044\u306e\u3067\u3059\u304c\u3001\u753b\u671f\u7684\u306a\u65b0\u88fd\u54c1\u306b\u3064\u306a\u304c\u308b\u7a2e\u3092\u6355\u307e\u3048\u3089\u308c\u306a\u3044\u554f\u984c\u304c\u3042\u308b\u3067\u3057\u3087\u3046\uff08\u3082\u3068\u3082\u3068\u5927\u4f01\u696d\u306b\u306f\u3067\u304d\u306a\u3044\uff1f\uff09
\nmyth \u795e\u8a71
\ncrop up \u5b9f\u308b
\nspawn \u7d21\u3050
\nbe hailed \u3082\u3066\u306f\u3084\u3055\u308c\u308b
\nholy grail \u6804\u5149\u306e\u9053(\u76ae\u8089\u3067\u3059)
\n“We’ve all seen prices ending in 99 cents. …The origin of 99 cents depends on who you ask. Paul Harvey said that it was created in Chicago by newspaper publisher Melville E. Stone who sold his paper for a penny. In order to generate more sales he talked newsstand operators into selling their products for a penny less than an even number so that buyers would be encouraged to spend the extra penny on his paper…. Another theory holds that it was done to fix a flaw in cash registers (a great invention in 1883)… To solve the problems of unscrupulous cashiers pocketing money it is believed that merchants started ending their prices in 99 cents to force the cashier to use the cash register in order to make change”
\ndepends on who you ask \u8ab0\u306b\u805e\u304f\u304b\u306b\u4f9d\u5b58\u3059\u308b\u2192\u8af8\u8aac\u3042\u308b
\na cash register \u304a\u5e97\u306e\u30ec\u30b8
\nunscrupulous cashers \u4e0d\u9053\u5fb3\u306a\u30ec\u30b8\u4fc2
\nmake change \u304a\u91e3\u308a\u3092\u51fa\u3059<\/p>\n","protected":false},"excerpt":{"rendered":"
\u91d1\u66dc\u65e5\u306e\u8aad\u66f8”No B.S. Price Strategy:…”\u306f\u7b2c17\u7ae0 “How Do you Set Your Prices?” (Do\u306f\u659c\u4f53)\u3000\u3067\u3059\u3002\u66f8\u540d\u305d\u306e\u3082\u306e\u306e\u7ae0\u3067\u3059\u306d\u3002\u4fa1\u683c\u306e\u6c7a\u3081\u65b9\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u3066\u3044\u307e\u3059\u3002 \u5927\u304d\u304f\u5206\u3051\u3066\uff15\u3064\u3042\u308a\u3001 1 WAG(Wild-Assed-Guess) \u3042\u3066\u305a\u3063\u307d\u3046 2 Industrial Norm \u696d\u754c\u306e\u6a19\u6e96 3 Clients Dictate \u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u3088\u3046\u306b\u9867\u5ba2\u304c\u6c7a\u3081\u308b 4 Cost Plus \u539f\u4fa1\u306a\u3069\u30b3\u30b9\u30c8\u306b\u5229\u76ca\u3092\u4e57\u305b\u3066\u7b97\u51fa 5 Target Return \u6295\u8cc7\u3068\u540c\u69d8\u306b\u5229\u76ca\u7387\u3092\u76ee\u6a19…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[72],"tags":[35],"class_list":["post-2232","post","type-post","status-publish","format-standard","hentry","category-nobspricestrategy","tag-nobspricestrategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2232"}],"version-history":[{"count":0,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2232\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}