\u91d1\u66dc\u65e5\u306e\u8aad\u66f8”No B.S. Price Strategy:…”\u306f\u7b2c16\u7ae0 The Deadly Trap of Bad Economics \u3067\u3059\u3002\u53ce\u76ca\u6027\u304c\u60aa\u3044\u30d3\u30b8\u30cd\u30b9\u3092\u5e83\u544a\u3067\u4f55\u3068\u304b\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3001\u3068\u5e83\u544a\u5c02\u9580\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3067\u3042\u308b\u8457\u8005\u304c\u6700\u521d\u306b\u5ba3\u8a00\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070Walmart\u306e\u3088\u3046\u306a\u5de8\u5927\u30c1\u30a7\u30fc\u30f3\u306f\u4ed5\u5165\u308c\u3084\u6d41\u901a\u306e\u52b9\u7387\u5316\u306b\u3088\u3063\u3066\u540c\u3058\u3082\u306e\u3067\u3082\u5b89\u304f\u58f2\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5c0f\u898f\u6a21\u5e97\u8217\u306f\u305d\u308c\u306b\u307e\u3068\u3082\u306b\u3076\u3064\u304b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5171\u5b58\u3057\u305d\u306e\u9670\u3067\u7e41\u6804\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3001\u3068\u3057\u3066\u305d\u306e\u6226\u7565\u306e\u4e00\u90e8\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u90e8\u5206\u306e\u8a73\u7d30\u306f\u30fb\u30fb\u30fb\u3068\u8a00\u3063\u3066\u8457\u8005\u306e\u5225\u306e\u672c\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u3044\u308d\u3044\u308d\u66f8\u3044\u3066\u3042\u308a\u307e\u3059\u304c\u3001\u3044\u304f\u3064\u304b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u629c\u7c8b\u3057\u307e\u3057\u3087\u3046\u3002
\n\u30fb\u58f2\u308a\u4e0a\u3052\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u5229\u76ca\u304c\u3082\u3063\u3068\u3082\u5927\u304d\u304f\u306a\u308b\u4fa1\u683c\u3092\u8a66\u884c\u932f\u8aa4\u307e\u305f\u306f\u7d4c\u9a13\u306b\u3088\u3063\u3066\u898b\u3064\u3051\u308b\u3079\u3057
\n\u30fb\u305d\u308c\u3067\u3082\u671b\u3080\u5229\u76ca\u306b\u9054\u3057\u306a\u3044\u5834\u5408\u306f\u3001\u3044\u308d\u3044\u308d\u306a\u65b9\u6cd5\u3067\u305d\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u9577\u5bff\u3092\u76ee\u6307\u3059\u5065\u5eb7\u6cd5\u306e\u672c\u3092\u58f2\u308b\u5834\u5408\u3001\u4f53\u64cd\u306eDVD\u3092\u5225\u6599\u91d1\u3067\u4ed8\u9332\u306b\u3059\u308b\u3001\u30b5\u30d7\u30ea\u3084\u904b\u52d5\u5668\u5177\u306e\u30e1\u30fc\u30ab\u30fc\u306e\u5e83\u544a\u3068\u306a\u308b\u8a18\u8ff0\u3092\u5165\u308c\u3066\uff08\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 stealth marketing \u3068\u81ea\u5206\u3067\u8a00\u3063\u3066\u3044\u307e\u3059\uff09\u3001\u6210\u7d04\u306b\u3064\u306a\u304c\u3063\u305f\u30891\u4ef6\u5f53\u305f\u308a\u305d\u306e\u4f55\u5272\u304b\u3092\u3082\u3089\u3048\u308b\u5951\u7d04\u306b\u3057\u3066\u304a\u304f\u7b49
\n\u30fb\u58f2\u4e0a\u304c\u62e1\u5927\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u9577\u3057\u3066\u3044\u308b\u3068\u304d\u304c\u6700\u3082\u5931\u6557\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044
\n\u6570\u5b57\u3092\u304d\u3061\u3093\u3068\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u3002\u308f\u304b\u308a\u3084\u3059\u3044\u4f8b\u3068\u3057\u3066\u3001100\u30c9\u30eb\u306e\u5546\u54c1\u304c\u3042\u308b\u3068\u3057\u3066\u3001\u539f\u4fa1\u304c50\u30c9\u30eb\u3001\u914d\u9001\u306b10\u30c9\u30eb\u3001\u5e83\u544a\u306b20\u30c9\u30eb\u3001\u56fa\u5b9a\u8cbb\u306b16\u30c9\u30eb\u304b\u304b\u308b\u3068\u3059\u308b\u3068\u5229\u76ca\u306f4\u30c9\u30eb\u3067\u3059\u3002\u3082\u3057\u4fa1\u683c\u3092110\u30c9\u30eb\u306b\u3067\u304d\u3066\u3001\u539f\u4fa1\u304c5\u30c9\u30eb\u3001\u914d\u9001\u306b1\u30c9\u30eb\u4f59\u5206\u306b\u304b\u304b\u3063\u305f\u3068\u3059\u308b\u3068\u5229\u76ca\u306f10-5-1=4\u30c9\u30eb\u5897\u3048\u30668\u30c9\u30eb\u30682\u500d\u306b\u306a\u308b\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u3002\u5f53\u305f\u308a\u524d\u3067\u3059\u304c\u300110%\u306e\u5024\u4e0a\u3052\u3067100\uff05\u306e\u5229\u76ca\u5897\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u73fe\u5728\u3001\u65e5\u672c\u653f\u5e9c\u306f\u8cc3\u4e0a\u3052\u4e3b\u5c0e\u3067\u306e\u7d4c\u6e08\u6210\u9577\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u304c\u3001\u3044\u308d\u3044\u308d\u306a\u8981\u56e0\u3067\u30b3\u30b9\u30c8\u304c\u4e0a\u6607\u3057\u3066\u3044\u308b\u5206\u3092\u8e8a\u8e87\u306a\u304f\u5024\u4e0a\u3052\u306b\u7d50\u3073\u4ed8\u3051\u308b\u540d\u5206\u3068\u3057\u3066\u4f7f\u3048\u308b\u306e\u3067\u3001\u3044\u307e\u306e\u5c40\u9762\u3067\u306f\u60aa\u304f\u306a\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u6d88\u8cbb\u2192\u7d66\u6599\u306b\u306a\u308b\u306e\u3067\u3001\u5f15\u9000\u3057\u305f\u4e16\u4ee3\u304b\u3089\u73fe\u5f79\u4e16\u4ee3\u3078\u306e\u5bcc\u306e\u79fb\u8ee2\u304c\u4fc3\u3055\u308c\u308b\u52b9\u679c\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
“If you sell at just $10 more, but incur very minor cost increases\u2014say $5.00 in cost of goods, $1.00 in fulfillment, and no increase in the cost of making the sale or overhead, your profit jumps to $8.00. The 10% price increase created a 100% profit improvement. “<\/p>\n
incur\u3000\u826f\u304f\u306a\u3044\u3053\u3068\u3092\u62db\u304f\u3001\u884c\u3044\u306e\u7d50\u679c\u3092\u8ca0\u62c5\u3059\u308b\u3000I incurred my wife’s anger by arriving home late.\u3000\u79c1\u306f\u9045\u304f\u5e30\u5b85\u3057\u3066\u59bb\u306e\u6012\u308a\u3092\u8cb7\u3063\u305f
\n\u203b fulfillment \u306f\u3001\u7279\u306b\u30cd\u30c3\u30c8\u8ca9\u58f2\u3067\u6ce8\u6587\u3092\u53d7\u3051\u3066\u304b\u3089\u914d\u9001\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u6307\u3059\u305d\u3046\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u305d\u308c\u3068\u306f\u9055\u3044\u305d\u3046\u3067\u3059\u304c\u3001\u4eee\u306b\u300c\u914d\u9001\u8cbb\u300d\u3068\u8a33\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n
“In his seminars, Larry spends a lot of time on many examples of this, because it is such a scary and difficult concept for salespeople and business owners to wrap their heads around. You CAN afford to lose a shockingly, mind-bending amount of volume and still make as much net money from minor price increases that drive away a quantity of customers.”
\nscary \u30b9\u30b1\u30a2\u30ea\u3000\u6050\u308d\u3057\u3044\u3001\u6016\u3044
\nwrap their heads around\u3000\u5f7c\u3089\u304c\u4e00\u751f\u61f8\u547d\u7406\u89e3\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3000\u3000wrap one’s head around = to understand or accept something, especially something complex, challenging, or unfamiliar \u8907\u96d1\u306a\u3053\u3068\u3001\u96e3\u3057\u3044\u3053\u3068\u3001\u6163\u308c\u306a\u3044\u3053\u3068\u3001\u3092\u7406\u89e3\u3057\u305f\u308a\u53d7\u3051\u5165\u308c\u305f\u308a\u3059\u308b
\nmind-bending \u5fc3\u304c\u6298\u308c\u305d\u3046\u306a\u3000\u3000\u203b\u540c\u3058\u8a00\u3044\u56de\u3057\u304c\u3042\u308b\u306e\u3067\u3059\u306d<\/p>\n","protected":false},"excerpt":{"rendered":"
\u91d1\u66dc\u65e5\u306e\u8aad\u66f8”No B.S. Price Strategy:…”\u306f\u7b2c16\u7ae0 The Deadly Trap of Bad Economics \u3067\u3059\u3002\u53ce\u76ca\u6027\u304c\u60aa\u3044\u30d3\u30b8\u30cd\u30b9\u3092\u5e83\u544a\u3067\u4f55\u3068\u304b\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3001\u3068\u5e83\u544a\u5c02\u9580\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3067\u3042\u308b\u8457\u8005\u304c\u6700\u521d\u306b\u5ba3\u8a00\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070Walmart\u306e\u3088\u3046\u306a\u5de8\u5927\u30c1\u30a7\u30fc\u30f3\u306f\u4ed5\u5165\u308c\u3084\u6d41\u901a\u306e\u52b9\u7387\u5316\u306b\u3088\u3063\u3066\u540c\u3058\u3082\u306e\u3067\u3082\u5b89\u304f\u58f2\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5c0f\u898f\u6a21\u5e97\u8217\u306f\u305d\u308c\u306b\u307e\u3068\u3082\u306b\u3076\u3064\u304b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5171\u5b58\u3057\u305d\u306e\u9670\u3067\u7e41\u6804\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3001\u3068\u3057\u3066\u305d\u306e\u6226\u7565\u306e\u4e00\u90e8\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u90e8\u5206\u306e\u8a73\u7d30\u306f\u30fb\u30fb\u30fb\u3068\u8a00\u3063\u3066\u8457\u8005\u306e\u5225\u306e\u672c\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u3044\u308d\u3044\u308d\u66f8…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[72],"tags":[35],"class_list":["post-2227","post","type-post","status-publish","format-standard","hentry","category-nobspricestrategy","tag-nobspricestrategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2227"}],"version-history":[{"count":0,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2227\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}