{"id":2217,"date":"2025-06-06T00:00:00","date_gmt":"2025-06-06T00:00:00","guid":{"rendered":"urn:uuid:6676194d-a2af-4ca4-a6fc-d4a54677c227"},"modified":"2025-06-06T00:00:00","modified_gmt":"2025-06-06T00:00:00","slug":"no-b-s-price-strategy-8-14zhang-zhuan-men-zhi-tosahukarutiyawogong-meyo","status":"publish","type":"post","link":"https:\/\/www.sekaiken.com\/?p=2217","title":{"rendered":"No B.S. Price Strategy(8)\uff1a 14\u7ae0 \u5c02\u9580\u8077\u3068\u30b5\u30d6\u30ab\u30eb\u30c1\u30e3\u30fc\u3092\u653b\u3081\u3088"},"content":{"rendered":"<p>\u91d1\u66dc\u65e5\u306e\u8aad\u66f8&rdquo;No B.S. Price Strategy:&hellip;&rdquo;\u306f\u7b2c14\u7ae0\u3067\u3059\u3002\u5c02\u9580\u8077(occupational niche\u3000\u30cb\u30c3\u30c1)\u5411\u3051\u3001\u307e\u305f\u306f\u30b5\u30d6\u30ab\u30eb\u30c1\u30e3\u30fc(subculture)\u5411\u3051\u306b\u7d30\u5206\u5316\u3057\u6700\u9069\u5316\u3055\u308c\u305f\u5546\u54c1\u3067\u306f\u4fa1\u683c\u3092\u901a\u5e38\u306e\u4f55\u500d\u306b\u3082\u540a\u308a\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3001\u3068\u3044\u3046\u6975\u610f\u304c\u8ff0\u3079\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3044\u308d\u3044\u308d\u4f8b\u304c\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u8457\u8005\u304c\u540c\u3058\u3082\u306e\u3092\u5bfe\u8c61\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u9055\u3046\u4fa1\u683c\u3067\u58f2\u3063\u3066\u3044\u308b\u3068\u767d\u72b6\u3057\u3066\u3044\u308b\u306e\u304c\u9762\u767d\u3044\u3067\u3059\u3002\u304a\u305d\u3089\u304f\u3088\u304f\u6279\u5224\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u3001\u300c\u8a50\u6b3a(fraud)\u3067\u306f\u306a\u3044\u304b\uff1f\u502b\u7406\u7684(ethically)\u306b\u554f\u984c\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u304b\uff1f\u300d\u3068\u3044\u3046\u6279\u5224\u306b\u5bfe\u3057\u3066\u5148\u56de\u308a\u3057\u3066\u300c\u6cd5\u306e\u7bc4\u56f2\u306e\u4e2d\u3067\u5229\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u306e\u306f\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u3068\u3057\u3066\u5b8c\u5168\u306b\u6b63\u5f53\u3067\u3042\u308b\u300d\u3068\u8ad6\u8a3c\uff08\uff1f\uff09\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u98db\u884c\u6a5f\u306e\u90e8\u54c1\u3067\u4f5c\u3063\u305f\u5bb6\u5177\u3092\u58f2\u3063\u3066\u3044\u308b\u4f1a\u793e\u304c\u3042\u308a\u3001\u6226\u95d8\u6a5f\u306e\u30a8\u30f3\u30b8\u30f3\u30ab\u30d0\u30fc\u304b\u3089\u4f5c\u3063\u305f100\u4e07\u5186\u306e\u673a\u306a\u3069\u3082\u826f\u304f\u58f2\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u8a71\u3082\u51fa\u3066\u3044\u307e\u3059\u3002\u72ac\u306e\u30b5\u30f3\u30b0\u30e9\u30b9\u3084\u3001\u72ac\u597d\u304d\u306e\u4eba\u306e\u305f\u3081\u306e\u5c0f\u7269\u8ca9\u58f2\u3082\u5229\u76ca\u7387\u304c\u9ad8\u3044\u3068\u3044\u3046\u8a71\u3067\u3059\u3002\u3061\u3087\u3063\u3068\u524d\u306b\u300c\u4eac\u300d\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306eCPU\u3092\u4f7f\u3063\u305f\u88c5\u98fe\u54c1\u304c\u300c\u8ca9\u58f2\u300d\uff085\u4e07\u5186\u4ee5\u4e0a\u306e\u5bc4\u4ed8\u306e\u5bfe\u4fa1\uff09\u3055\u308c\u307e\u3057\u305f\u304c\u3001\u3053\u308c\u3082\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u3057\u305f\u3089\u3082\u3063\u3068\u5bc4\u4ed8\u984d\u304c\u5897\u3048\u305f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u56fd\u306e\u6a5f\u95a2\u306b\u3057\u3066\u306f\u7c8b\u306a\u30a2\u30a4\u30c7\u30a2\u3067\u3059\u306d\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ChVYFROssn\"><p><a href=\"https:\/\/www.r-ccs.riken.jp\/outreach\/topics\/190531\/\">\u3010\u203b\u52df\u96c6\u7d42\u4e86\u3011\u8a08\u7b97\u79d1\u5b66\u7814\u7a76\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306e\u5bc4\u9644\u91d1\u306e\u52df\u96c6\u3092\u306f\u3058\u3081\u307e\u3057\u305f<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3010\u203b\u52df\u96c6\u7d42\u4e86\u3011\u8a08\u7b97\u79d1\u5b66\u7814\u7a76\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306e\u5bc4\u9644\u91d1\u306e\u52df\u96c6\u3092\u306f\u3058\u3081\u307e\u3057\u305f&#8221; &#8212; \u7406\u5316\u5b66\u7814\u7a76\u6240 \u8a08\u7b97\u79d1\u5b66\u7814\u7a76\u30bb\u30f3\u30bf\u30fc(R-CCS)\" src=\"https:\/\/www.r-ccs.riken.jp\/outreach\/topics\/190531\/embed\/#?secret=5Egd1eUZIh#?secret=ChVYFROssn\" data-secret=\"ChVYFROssn\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\n\u3000\u3053\u306e\u672c\u306b\u306f\u66f8\u3044\u3066\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u7d30\u5206\u5316\u3059\u308b\u5229\u70b9\u306f\u3001\u5927\u8cc7\u672c\u304c\u53c2\u5165\u3059\u308b\u306b\u306f\u5e02\u5834\u304c\u5c0f\u3055\u3059\u304e\u308b\u3068\u3053\u308d\u3092\u898b\u3064\u3051\u3066\u72ec\u5360\u3059\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u3002\u7af6\u4e89\u304c\u306a\u3051\u308c\u3070\u4fa1\u683c\u306e\u81ea\u7531\u5ea6\u306f\u5897\u3057\u307e\u3059\u3002\u5b9f\u306f\u65e5\u672c\u306e\u5316\u5b66\u30e1\u30fc\u30ab\u30fc600\u793e\u306f\u4e16\u754c\u30ec\u30d9\u30eb\u304b\u3089\u6bd4\u3079\u308b\u3068\u5c0f\u3055\u3044\u3082\u306e\u304c\u591a\u304f\u3001\u300c\u5c0f\u3055\u306a\u6c60\u306e\u30ac\u30ea\u30d0\u30fc\u300d\u3068\u3044\u3046\u8868\u73fe\u304c\u306a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u672c\u306e\u300c\u5c02\u9580\u8077\u5411\u3051\u300d\u3068\u4f3c\u305f\u8981\u7d20\u304c\u3042\u308a\u305d\u3046\u3067\u3059\u3002\u30b5\u30d6\u30ab\u30eb\u30c1\u30e3\u30fc\u5411\u3051\u306b\u3064\u3044\u3066\u306f\u99c5\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306b\u3044\u3064\u306e\u9593\u306b\u304b\u5927\u91cf\u306b\u5b58\u5728\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u300c\u30ac\u30c1\u30e3\u30ac\u30c1\u30e3\u300d\u306e\u5546\u54c1\u3082\u4f8b\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u5546\u54c1\u306f\u88fd\u9020\u30b3\u30b9\u30c8\u306b\u6bd4\u3079\u3066\u304b\u306a\u308a\u9ad8\u984d\u3067\u5229\u76ca\u7387\u304c\u9ad8\u3044\u306e\u3067\u3057\u3087\u3046\u304c\uff08\u3060\u304b\u3089\u5897\u3048\u305f\uff09\u3001\u305d\u306e\u3068\u304d\u306e\u6d41\u884c\u3092\u53cd\u6620\u3057\u3066\u3044\u3066\u9762\u767d\u3044\u3067\u3059\u3002\u4eca\u306f\u300c\u3061\u3044\u304b\u308f\u300d\u304c\u6d41\u884c\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u3002<\/p>\n<p>\u201dSimplistically, niches are occupational and vocational; subcultures are by interest, belief, activity.  Most people &hellip; tend to buy a lot of things somehow linked to those niches and subcultures. In fact, it rarely takes a Sherlock Holmes to wander around someone&rsquo;s office or home and, by the objects on display, detect what niches and subcultures the person is part of.\u201d<br \/>\noccupation \u8077\u696d<br \/>\nvocation \u5929\u8077<br \/>\nSherlock Holmes \u30b7\u30e3\u30fc\u30ed\u30c3\u30af\u30fb\u30db\u30fc\u30e0\u30ba<br \/>\nwander around \u3046\u308d\u3064\u304d\u307e\u308f\u308b<br \/>\n\u203b\u3053\u306e\u6587\u306f\u3001\u90e8\u5c4b\u3092\u898b\u305f\u3060\u3051\u3067\u8077\u696d\u3084\u597d\u304d\u306a\u30b5\u30d6\u30ab\u30eb\u30c1\u30e3\u30fc\u304c\u308f\u304b\u308b\u307b\u3069\u3001\u4eba\u306f\u305d\u308c\u3060\u3051\u95a2\u9023\u306e\u54c1\u7269\u3092\u305f\u304f\u3055\u3093\u8cb7\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u610f\u5473\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>&ldquo;The deeper the commitment to niche or subculture, the less price matters for the precisely matched product, so the more price elasticity exists when moving a generic product to the niche or subculture.&rdquo;<br \/>\n\u203bthe &hellip;er, the &hellip;er \u306e\u69cb\u6587\u3067\u3059\u306d\u3002<br \/>\n\u203bprecisely matched product \u306e\u3068\u3053\u308d\u306b\u982d\u3092\u4f7f\u3046\u4f59\u5730\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\nelasticity \u5f3e\u6027\u3001\u53ef\u5909\u6027<br \/>\ngeneric \u4e00\u822c\u306e<\/p>\n<p>&ldquo;Too much thought about price is tied to tangible factors, &hellip; too little though given intangibles, notably including the customer&rsquo;s perceptions and feelings about the product.&rdquo;<br \/>\ntangible  = clear enough or definite enough to be easily seen or noticed \u3059\u3050\u308f\u304b\u308b\u3001\u660e\u767d\u306a<br \/>\nintangible : an intangible quality or feeling is difficult to describe exactly \u660e\u78ba\u306b\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3001\u3044\u308f\u304f\u8a00\u3044\u96e3\u3044<br \/>\nperceptions \u8a8d\u8b58<br \/>\nfeelings \u611f\u3058\u65b9 <\/p>\n<p>\u201dDe-linking value in your own mind from the ingredients in the bottle and whatever they cost, and from the fact that some product comprised of those exact same ingredients may be readily available at a substantially lower price, is essential&rdquo;<br \/>\ningredients \u30a4\u30f3\u30b0\u300c\u30ec\u300d\u30c7\u30a3\u30a8\u30f3\u30c4\u3000\u6210\u5206<br \/>\nsome product comprised of those exact same ingredients \u5168\u304f\u540c\u3058\u6210\u5206\u3067\u3067\u304d\u3066\u3044\u308b\u306a\u306b\u304b\u306e\u88fd\u54c1<br \/>\n\u203b is essential \u304c\u8ff0\u8a9e\u3067\u3001\u77ed\u3044\u3067\u3059\u304c\u3001\u8a71\u3053\u3068\u3070\u306e\u3088\u3046\u306b\u6587\u7ae0\u306b\u30ea\u30ba\u30e0\u3092\u751f\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>&ldquo;This value is naturally&hellip; increased for the buyer or fa product he experiences as &ldquo;expressly for&rdquo; him and his niche or subculture vs. a generic, and that entitles you and empowers you to attach a substantially higher price to it.  I call this a place\/price strategy, even though it usually does not relate to geography as place.  By place here, I mean the niche or subculture.<br \/>\ngeography \u5730\u7406<br \/>\nBy place here, I mean &hellip; \u899a\u3048\u3066\u304a\u304f\u3068\u4f7f\u3048\u308b\u8a00\u3044\u56de\u3057\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u91d1\u66dc\u65e5\u306e\u8aad\u66f8&rdquo;No B.S. Price Strategy:&hellip;&rdquo;\u306f\u7b2c14\u7ae0\u3067\u3059\u3002\u5c02\u9580\u8077(occupational niche\u3000\u30cb\u30c3\u30c1)\u5411\u3051\u3001\u307e\u305f\u306f\u30b5\u30d6\u30ab\u30eb\u30c1\u30e3\u30fc(subculture)\u5411\u3051\u306b\u7d30\u5206\u5316\u3057\u6700\u9069\u5316\u3055\u308c\u305f\u5546\u54c1\u3067\u306f\u4fa1\u683c\u3092\u901a\u5e38\u306e\u4f55\u500d\u306b\u3082\u540a\u308a\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3001\u3068\u3044\u3046\u6975\u610f\u304c\u8ff0\u3079\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3044\u308d\u3044\u308d\u4f8b\u304c\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u8457\u8005\u304c\u540c\u3058\u3082\u306e\u3092\u5bfe\u8c61\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u9055\u3046\u4fa1\u683c\u3067\u58f2\u3063\u3066\u3044\u308b\u3068\u767d\u72b6\u3057\u3066\u3044\u308b\u306e\u304c\u9762\u767d\u3044\u3067\u3059\u3002\u304a\u305d\u3089\u304f\u3088\u304f\u6279\u5224\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u3001\u300c\u8a50\u6b3a(fraud)\u3067\u306f\u306a\u3044\u304b\uff1f\u502b\u7406\u7684(ethically)\u306b\u554f\u984c\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u304b\uff1f\u300d\u3068\u3044\u3046\u6279\u5224\u306b\u5bfe\u3057\u3066\u5148\u56de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[72],"tags":[35],"class_list":["post-2217","post","type-post","status-publish","format-standard","hentry","category-nobspricestrategy","tag-nobspricestrategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2217"}],"version-history":[{"count":0,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2217\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}