\u91d1\u66dc\u65e5\u306e\u8aad\u66f8”No B.S. Price Strategy:…”\u306f\u7b2c6\u7ae0\u3068\u7b2c7\u7ae0\u3067\u3059\u3002
\n\u7b2c\uff16\u7ae0\u3067\u306f\u3001\u7b2c\uff15\u7ae0\u306e\u300c\u7121\u6599\u3092\u5e83\u544a\u306b\u5229\u7528\u3059\u308b\u300d\u306e\u5b9f\u4f8b\u3068\u3057\u3066\u3042\u304c\u3063\u3066\u3044\u305f\u30dc\u30fc\u30ea\u30f3\u30b0\u306e\u5b50\u4f9b\u5411\u3051\u7121\u6599\u5238\u3092\u914d\u5e03\u3057\u3066\u30dc\u30fc\u30ea\u30f3\u30b0\u5834\u306e\u58f2\u308a\u4e0a\u3052\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u305f\u4f1a\u793e\u306e\u793e\u9577\u304c\u5b9f\u969b\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u7b2c7\u7ae0\u201dAntidotes to Commodity Thinking”\u306f\u3001\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316\u3092\u907f\u3051\u308b\u5fc5\u8981\u6027\u3068\u305d\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3082\u305f\u3044\u3078\u3093\u91cd\u8981\u306a\u70b9\u3060\u3068\u601d\u3044\u307e\u3059\u3002commodity\u306f\u8f9e\u66f8\u306b\u306f\u300c\u30b5\u30fc\u30d3\u30b9\uff08\u5f79\u52d9\uff09\u3068\u5bfe\u7fa9\u8a9e\u3067\u3042\u308b”\u5546\u54c1”\u300d\u3068\u66f8\u3044\u3066\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u666e\u53ca\u54c1\u3001\u3042\u308a\u304d\u305f\u308a\u306e\u5546\u54c1\uff08\u3053\u3053\u3067\u306f\u30b5\u30fc\u30d3\u30b9\u3082\u542b\u3080\uff09\u3001\u3059\u306a\u308f\u3061\u30d6\u30e9\u30f3\u30c9\u54c1\u306e\u53cd\u5bfe\u8a9e\u306e\u610f\u5473\u3067\u4f7f\u3063\u3066\u3044\u307e\u3059\u3002\u3042\u308a\u304d\u305f\u308a\u306e\u5546\u54c1\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u3066\u3057\u307e\u3044\u3001\u82e6\u3057\u3044\u81ea\u8ee2\u8eca\u64cd\u696d\u3078\u306e\u9053\u304c\u5f85\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3092\u907f\u3051\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002
\n\u9ad8\u304f\u58f2\u308c\u308b\u4f8b\u3068\u3057\u3066\u3001Starbucks \u30b3\u30fc\u30d2\u30fc\u3084\u3001Bayer\u793e\uff08\u72ec\u30d0\u30a4\u30a8\u30eb\u793e\uff09\u306e\u30a2\u30b9\u30d4\u30ea\u30f3\u304c\u3042\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002
\n\u51e6\u65b9\u7b8b\u306f\u3001”There is no such thing as a commodity, there is only commodity thinking.”\u3067\u3042\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u304c\u7b2c\u4e00\u6b69\u3067\u3001\u4f8b\u3068\u3057\u3066\u3001\u6c17\u5408\u3092\u5165\u308c\u308b\u305f\u3081\u306e\u9178\u7d20\u5438\u5f15\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308b Oxygen bar \u3068\u3044\u3046\u5546\u58f2\u3092\u3042\u3052\u3066\u3044\u307e\u3059\u3002\u7a7a\u6c17\u4e2d\u306e\u9178\u7d20\u306f\u30bf\u30c0\u3060\u304c\u3001\u3061\u3087\u3063\u3068\u6fc3\u7e2e\u3057\u3066\u30a4\u30c1\u30b4\u306e\u9999\u308a\u3067\u3082\u3064\u3051\u308c\u3070\u9ad8\u304f\u58f2\u308c\u308b\u306e\u306f\u3069\u3046\u3057\u3066\u304b\u3092\u8003\u3048\u3088\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u4ed6\u306b\u9ad8\u7d1a\u4e0b\u7740\u3001\u30b8\u30fc\u30f3\u30ba\u3001\u30b3\u30fc\u30d2\u30fc\u8c46\u3001\u306a\u3069\u3068\u4f8b\u304c\u7d9a\u304d\u307e\u3059\u3002
\n\u305d\u3082\u305d\u3082\u30b3\u30e2\u30c7\u30a3\u30c7\u30a3\u304c\u51fa\u3066\u304d\u305f\u306e\u306f\u30ab\u30bf\u30ed\u30b0\u8ca9\u58f2\u306e\u5b89\u58f2\u308a\u5e97\uff08Sears & Roebuck Co.\uff09\u304c\u5927\u91cf\u4ed5\u5165\u308c\u3067\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u30d3\u30b8\u30cd\u30b9\u3092\u59cb\u3081\u305f\u3053\u3068\u306b\u7531\u6765\u3059\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u65b9\u5411\u306f\u73fe\u5728\u306e\u30a2\u30de\u30be\u30f3\u306a\u3069e-commerce\u304c\u3068\u3063\u3066\u304b\u308f\u3063\u305f\u304c\u3001\u5b89\u58f2\u308a\u3092\u76ee\u6307\u3059\u306e\u306f\u5b89\u6cf0\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002Toy’R Us\u3084IKEA\u3082\u304a\u3082\u3061\u3083\u3084\u5bb6\u5177\u3092\u6d88\u8017\u54c1(disposable)\u306b\u3057\u3066\u3057\u307e\u3063\u305f\u305f\u3081\u306b\u6027\u80fd\u306e\u4f4e\u3044\u30b4\u30df\u304c\u3042\u3075\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3001\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u3002\u7d50\u5c40\u5b89\u58f2\u308a\u3092\u72d9\u3046\u6d88\u8cbb\u8005\u306f\u3088\u3044\u9867\u5ba2\u306b\u306a\u3089\u305a\u3001\u6027\u80fd\u304c\u826f\u3044\u3082\u306e\u304c\u6c38\u7d9a\u3059\u308b\u3068\u3044\u3046\u7d4c\u9a13\u3092\u8a9e\u308a\u307e\u3059\u3002
\nThe Republic of Tea\u3068\u3044\u3046\u4f1a\u793e\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u4f1a\u793e\u306f\u304a\u8336\u3092\u58f2\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u9867\u5ba2\u3092\u300c\u5e02\u6c11\u300d\u3068\u79f0\u3057\u3001\u5e97\u54e1\u306f\u305d\u308c\u305e\u308c\u304a\u8336\u306e\u5171\u548c\u56fd\u306e\u300c\u5927\u4f7f\u300d\u3084\u300c\u5927\u81e3\u300d\u3068\u547c\u3076\u3001\u30c7\u30a3\u30ba\u30cb\u30fc\u304c\u3084\u3063\u3066\u3044\u308b\u3088\u3046\u306a\u304a\u3068\u304e\u306e\u56fd\u3092\u4f5c\u3063\u3066\u3044\u3066\u3001\u305d\u306e\u96f0\u56f2\u6c17\u3092\u697d\u3057\u3081\u308b\u4eba\u306b\u304a\u8336\u3092\u9ad8\u304f\u58f2\u308b\u3053\u3068\u306b\u3088\u308a\u5229\u76ca\u3092\u5f97\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u3001\u5316\u7ca7\u54c1\u306e\u3088\u3046\u306b\u9ad8\u5024\u306e\u65b9\u304c\u6d88\u8cbb\u8005\u306b\u4fe1\u983c\u3055\u308c\u308b\u5546\u54c1\u3082\u3042\u308a\u307e\u3059\u3002\u982d\u3092\u4f7f\u3048\u3001\u3068\u3044\u3046\u306e\u304c\u7ae0\u306e\u7d50\u8ad6\u306e\u3088\u3046\u3067\u3059\u3002<\/p>\n
antidote \u300c\u30a2\u300d\u30f3\u30c6\u30a3\u30c9\u30c8\u3000\u89e3\u6bd2\u5264\u3000
\n“The minute you decide not to think of whatever you sell as a commodity, you liberate new, different, and better price possibilities.” \u203b\u3000\u30ea\u30ba\u30e0\u304c\u3044\u3044\u3067\u3059\u306d\u3002
\n\u201dPermitting yourself to be perceived as an interchangeable commodity, i.e.., commoditized is a fast and certain path to price and profit erosion.\u201d
\npermit \u8a31\u3059
\nperceive \u8a8d\u8b58\u3059\u308b
\nerosion \u4fb5\u98df
\n“All this commoditization has been horribly disruptive, intimidating, and confusion, and has killed many mom-and-pop shops; but for every business killed by it, many survive, and some even thrive…. The profitable question for you is: WHY?”
\nhorribly \u6050\u308d\u3057\u304f
\ndisruptive\u3000\u7834\u58ca\u7684
\nintimidating \u30d3\u30d3\u3089\u305b\u308b
\nmom-and-pop shops \u8857\u306e\u5bb6\u65cf\u7d4c\u55b6\u306e\u96d1\u8ca8\u5c4b
\nthrive \u7e41\u6804\u3059\u308b\u3000\u3000survive, thrive\u3067\u97fb\u3092\u8e0f\u3093\u3067\u30ea\u30ba\u30e0\u3092\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u3000\u3046\u307e\u3044\u3068\u601d\u3044\u307e\u3059\u3002
\n“Ironically, it can be easier to commit fraud than to persuade people of the value of the legitimate. Because you are unlikely to offer such extreme benefit and trigger such powerful emotions, you need to reassure your buyers more thoroughly. Price can be reassuring or anxiety and skepticism producing.”
\nironically \u76ae\u8089\u306b\u3082
\ncommit fraud \u8a50\u6b3a\u3092\u50cd\u304f
\nlegitimate \u6cd5\u5f8b\u306b\u306e\u3063\u3068\u308b
\nreassuring\u3000\u4fe1\u7528\u3055\u305b\u308b
\nanxiety and skepticism producing \u4e0d\u5b89\u3068\u61d0\u7591\u3092\u751f\u3080<\/p>\n","protected":false},"excerpt":{"rendered":"
\u91d1\u66dc\u65e5\u306e\u8aad\u66f8”No B.S. Price Strategy:…”\u306f\u7b2c6\u7ae0\u3068\u7b2c7\u7ae0\u3067\u3059\u3002 \u7b2c\uff16\u7ae0\u3067\u306f\u3001\u7b2c\uff15\u7ae0\u306e\u300c\u7121\u6599\u3092\u5e83\u544a\u306b\u5229\u7528\u3059\u308b\u300d\u306e\u5b9f\u4f8b\u3068\u3057\u3066\u3042\u304c\u3063\u3066\u3044\u305f\u30dc\u30fc\u30ea\u30f3\u30b0\u306e\u5b50\u4f9b\u5411\u3051\u7121\u6599\u5238\u3092\u914d\u5e03\u3057\u3066\u30dc\u30fc\u30ea\u30f3\u30b0\u5834\u306e\u58f2\u308a\u4e0a\u3052\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u305f\u4f1a\u793e\u306e\u793e\u9577\u304c\u5b9f\u969b\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u7b2c7\u7ae0\u201dAntidotes to Commodity Thinking”\u306f\u3001\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316\u3092\u907f\u3051\u308b\u5fc5\u8981\u6027\u3068\u305d\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3082\u305f\u3044\u3078\u3093\u91cd\u8981\u306a\u70b9\u3060\u3068\u601d\u3044\u307e\u3059\u3002commodity\u306f\u8f9e\u66f8\u306b\u306f\u300c\u30b5\u30fc\u30d3\u30b9\uff08\u5f79\u52d9\uff09\u3068\u5bfe\u7fa9\u8a9e\u3067\u3042\u308b”\u5546\u54c1”\u300d\u3068\u66f8\u3044\u3066…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[72],"tags":[35],"class_list":["post-2197","post","type-post","status-publish","format-standard","hentry","category-nobspricestrategy","tag-nobspricestrategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2197"}],"version-history":[{"count":0,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2197\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}