\u91d1\u66dc\u65e5\u306e\u8aad\u66f8”No B.S. Price Strategy:…”\u306f\u7b2c4\u7ae0\uff1a\u7af6\u5408\u306e\u300c\u7121\u6599\u300d\u3068\u306e\u95d8\u3044\u65b9\u3001\u3068\u7b2c5\u7ae0\uff1a\u300c\u7121\u6599\u300d\u3092\u4f7f\u3063\u305f\u52b9\u679c\u7684\u306a\u5e83\u544a\u306e\u3084\u308a\u65b9\u3067\u3059\u3002
\n\u7af6\u5408\u304c\u81ea\u5206\u3068\u540c\u69d8\u306e\u5546\u54c1\u3092\u7121\u6599\u3067\u51fa\u3059\u3053\u3068\u306f\u3042\u308a\u3048\u307e\u3059\u3002\u3053\u308c\u306f\u79c1\u304c\u8b1b\u7fa9\u306e\u96d1\u8ac7\u3067\u4f7f\u3046\u30cd\u30bf\u3067\u3059\u304c\u3001\u88fd\u54c1\u306e\u4e0a\u6d41\u3068\u4e0b\u6d41\u306e\u5de5\u7a0b\u3092\u5225\u306e\u4f1a\u793e\u304c\u62c5\u5f53\u3057\u3066\u3044\u3066\u3001A\u793e\u306f\u4e0a\u6d41\u5de5\u7a0b\u3092\u72ec\u5360\u3057\u3066\u3044\u308b\u304c\u3001\u4e0b\u6d41\u5de5\u7a0b\u306fA\u793e\u3068B\u793e\u306e2\u793e\u304c\u62c5\u3063\u3066\u3044\u308b\u5834\u5408\u3001A\u793e\u306f\u4e0b\u6d41\u5de5\u7a0b\u3092\u7121\u6599\u306b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066B\u793e\u306e\u9867\u5ba2\u3092\u596a\u3063\u3066\u5012\u7523\u3055\u305b\u3001\u4e0b\u6d41\u5de5\u7a0b\u3092\u72ec\u5360\u3057\u3066\u5168\u4f53\u306e\u4fa1\u683c\u652f\u914d\u529b\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306a\u3069\u3001\u4e00\u5ea6\u4f5c\u3063\u3066\u3057\u307e\u3048\u3070\u8907\u88fd\u30b3\u30b9\u30c8\u304c\u307b\u307c\u30bc\u30ed\u306e\u5546\u54c1\u306e\u5834\u5408\u306b\u6709\u52b9\u3067\u3059\u3002\u3053\u308c\u3092\u9632\u3050\u306b\u306f\u72ec\u5360\u7981\u6b62\u6cd5\u306e\u3088\u3046\u306a\u4ed5\u7d44\u307f\u3092\u4f7f\u3046\u3057\u304b\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002
\n\u8457\u8005\u306f\u3001\u305d\u3082\u305d\u3082\u305d\u306e\u300c\u7121\u6599\u300d\u3068\u6226\u3063\u3066\u52dd\u3061\u76ee\u304c\u3042\u308b\u306e\u304b\uff1f\u3068\u3044\u3046\u554f\u3044\u304c\u91cd\u8981\u3067\u3042\u308b\u3068\u8a00\u3044\u307e\u3059\u3002\u52dd\u3061\u76ee\u304c\u3042\u308b\u5834\u5408\u3082\u591a\u304f\u3001\u4f8b\u3048\u3070\u516c\u7684\u30b5\u30fc\u30d3\u30b9\u7b49\u3001\u5236\u5ea6\u4e0a\u7121\u6599\u3060\u304c\u8cea\u304c\u60aa\u304b\u3063\u305f\u308a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u304c\u7121\u304b\u3063\u305f\u308a\u5f85\u3061\u6642\u9593\u304c\u9577\u304b\u3063\u305f\u308a\u3059\u308b\u5834\u5408\u306f\u3001\u3053\u308c\u3089\u306e\u554f\u984c\u304c\u306a\u3044\u6709\u6599\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u52dd\u3061\u76ee\u304c\u3042\u308a\u3001\u4e0a\u624b\u304f\u3044\u3051\u3070\u9867\u5ba2\u304c\u6bba\u5230\u3059\u308b\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u3002\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0\u306a\u3069\u7c73\u56fd\u3067\u306e\u3042\u308b\u7a2e\u306e\u533b\u7642\u3092\u4f8b\u306b\u6319\u3052\u3066\u3044\u307e\u3059\u3002\u822a\u7a7a\u6a5f\u306e\u30aa\u30fc\u30d0\u30fc\u30d6\u30c3\u30ad\u30f3\u30b0\u306e\u969b\u306b\u5f8c\u306e\u4fbf\u306b\u66ff\u3048\u308b\u3068\u304a\u91d1\u304c\u3082\u3089\u3048\u308b\u3068\u3044\u3046\u52df\u96c6\u3082\u4ee3\u511f\u306e\u3042\u308b\u300c\u7121\u6599\u300d\u306e\u4f8b\u3067\u3001\u300c\u7121\u6599\u300d\u3068\u8a00\u3063\u3066\u3082\u96a0\u308c\u305f\u30b3\u30b9\u30c8\u304c\u3042\u308b\u3053\u3068\u304c\u53ef\u8996\u5316\u3055\u308c\u308c\u3070\u9b45\u529b\u304c\u306a\u304f\u306a\u308b\u306f\u305a\u3060\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u3002
\n\u307e\u305f\u3001\u300c\u7121\u6599\u300d\u306b\u306f\u4eba\u3092\u5f15\u304d\u4ed8\u3051\u308b\u52b9\u679c\u304c\u3042\u308b\u306e\u3067\u3001\u30dc\u30fc\u30ea\u30f3\u30b0\u5834\u3067\u9591\u6563\u671f\u306b\u5b50\u4f9b\u306b\u306f2\u30b2\u30fc\u30e0\u3092\u7121\u6599\u3068\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u8457\u8005\u304c\u63d0\u6848\u30fb\u4ef2\u4ecb\u3057\u3001\u5e83\u544a\u8cbb\u7121\u3057\u3067\u30dc\u30fc\u30ea\u30f3\u30b0\u5834\u306e\u58f2\u308a\u4e0a\u3052\u30a2\u30c3\u30d7\u304c\u3067\u304d\u3066\u5927\u304d\u306a\u4ef2\u4ecb\u6599\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u306a\u304c\u3063\u305f\u3068\u306e\u4f8b\u3092\u6319\u3052\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\uff13\u3064\u306e\u6226\u7565\u3092\u7df4\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u306e\u3053\u3068\u3002(1)\u6297\u3048\u306a\u3044\u9b45\u529b\u7684\u306a\u7121\u6599\u30b5\u30fc\u30d3\u30b9\u306b\u3057\u3066\u3001\u9867\u5ba2\u60c5\u5831\u3092\u767b\u9332\u3055\u305b\u308b\u3053\u3068\u3000(2)\u512a\u826f\u9867\u5ba2\u306b\u306a\u308a\u305d\u3046\u306a\u4eba\u3060\u3051\u306b\u5c4a\u304f\u3088\u3046\u306a\u5e83\u544a\u3092\u3059\u308b\u3053\u3068(\u8cea\u306e\u60aa\u3044\u5ba2\u304c\u6765\u306a\u3044\u3088\u3046\u306b\uff09\u3000 (3)\u7121\u6599\u3092\u7d4c\u9a13\u3057\u305f\u3089\u3059\u3050\u6709\u6599\u306e\u5ba2\u306b\u306a\u308b\u3088\u3046\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u4f5c\u308a\u3001\u6b21\u306e\u7121\u6599\u306e\u6a5f\u4f1a\u3092\u5f85\u3064\u3088\u3046\u306a\u3053\u3068\u3092\u3055\u305b\u306a\u3044\u3053\u3068\u3002\u7d0d\u5f97\u3067\u3059\u306d\u3002<\/p>\n
\u201dLet\u2019s assume you are taking your wife out for dinner at Morton\u2019s to celebrate your wedding anniversary, and you are greeted at the door by a frantic manager who explains his busboys have all quit in protest over something, and if you\u2019ll put on aprons and bus tables, you can have dinners free at the end of the night. Will you get to work? Probably not. What if he ups the offer to add a free bottle of fine wine to your dinners? Adds a second evening of free dinners and fine wine? At some point I suppose you might be seduced by the free despite its onerous costs, and sacrifice your anniversary celebration.\u201d<\/p>\n
Morton’s\u3000\u3000\u30b9\u30c6\u30fc\u30ad\u306e\u30c1\u30a7\u30fc\u30f3\u5e97\u306e\u3088\u3046\u3067\u3059\u3002\u6771\u4eac\u306b\u3082\u3042\u308a\u307e\u3059\u3002\u3000https:\/\/www.mortons.com\/
\nwedding anniversary \u7d50\u5a5a\u8a18\u5ff5\u65e5
\nbusboy \u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u30a6\u30a7\u30a4\u30bf\u30fc\u306e\u88dc\u52a9\u8005\u30fb\u88cf\u65b9\u3002\u7247\u4ed8\u3051\u306a\u3069\u3092\u62c5\u5f53\u3059\u308b\u3002
\nbus table \u30ef\u30b4\u30f3\u3092\u4f7f\u3063\u3066\u30c6\u30fc\u30d6\u30eb\u3092\u7247\u4ed8\u3051\u308b\u3001\u307e\u305f\u305d\u306e\u30ef\u30b4\u30f3\u3002
\napron \u30a8\u30d7\u30ed\u30f3
\nbe seduced \u307b\u3060\u3055\u308c\u308b\u3001\u305d\u305d\u306e\u304b\u3055\u308c\u308b\u3001\u9a19\u3055\u308c\u308b
\nonerous \u300c\u30aa\u300d\u30cd\u30e9\u30b9\u3000\u9762\u5012\u306a
\nsacrifice your anniversary celebration \u8a18\u5ff5\u65e5\u306e\u304a\u795d\u3044\u3092\u72a0\u7272\u306b\u3059\u308b<\/p>\n
“Let me summarize the million dollar secret again. Every \u201cfree\u201d has concealed costs, and when those costs are revealed to a market, there are many customers who are unwilling to incur the costs of free and who profoundly prefer paying for the goods or services they want.”
\nconcealed costs \u96a0\u308c\u305f\u30b3\u30b9\u30c8
\nincur the costs of free \u3000\u7121\u6599\u3067\u3042\u308b\u3053\u3068\u306e\u30b3\u30b9\u30c8\u3092\u8ca0\u62c5\u3059\u308b\u3001\u3053\u3046\u3080\u308b\u3001\u304b\u3076\u308b
\nprofoundly prefer \u5fc3\u304b\u3089\u305d\u3063\u3061\u306e\u65b9\u304c\u3044\u3044\u3068\u601d\u3046<\/p>\n
“1) a compelling Free offer that people need to register to get, so you collect their contact information for all the follow-up you care to do; 2\uff09 a controlled environment, so the Free offer is directed at the right customers, and there\u2019s good reason for it that does not extend to ruining your price positions; 3\uff09 a marketing system to convert the people attracted by the Free offer to paying customers immediately after their Free experience. (You can\u2019t just let them loose, to wait for the next Free.)”
\na compelling Free offer \u9006\u3089\u3048\u306a\u3044\u307b\u3069\u9b45\u529b\u7684\u306a\u300c\u7121\u6599\u300d\u63d0\u4f9b
\nresister \u767b\u9332\u3059\u308b
\ncontact information \u9023\u7d61\u5148
\nruining your price positions \u81ea\u3089\u306e\u4fa1\u683c\u4e0a\u306e\u4f4d\u7f6e\u3092\u53f0\u7121\u3057\u306b\u3059\u308b\u3053\u3068
\nconvert the people attracted by Free offer to paying customers \u7121\u6599\u63d0\u4f9b\u306b\u3072\u304d\u3064\u3051\u3089\u308c\u305f\u4eba\u3005\u3092\u6709\u6599\u306e\u9867\u5ba2\u306b\u3059\u308b\u3053\u3068<\/p>\n
\u203b\u3000\u300c\u4eca\u65e5\u306e\u82f1\u8a9e\u300d\u9023\u4f11\u306f\u30ab\u30ec\u30f3\u30c0\u30fc\u901a\u308a\u306b\u304a\u4f11\u307f\u3057\u307e\u3059\u3002\u6b21\u56de\u306f5\u67087\u65e5\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u91d1\u66dc\u65e5\u306e\u8aad\u66f8”No B.S. Price Strategy:…”\u306f\u7b2c4\u7ae0\uff1a\u7af6\u5408\u306e\u300c\u7121\u6599\u300d\u3068\u306e\u95d8\u3044\u65b9\u3001\u3068\u7b2c5\u7ae0\uff1a\u300c\u7121\u6599\u300d\u3092\u4f7f\u3063\u305f\u52b9\u679c\u7684\u306a\u5e83\u544a\u306e\u3084\u308a\u65b9\u3067\u3059\u3002 \u7af6\u5408\u304c\u81ea\u5206\u3068\u540c\u69d8\u306e\u5546\u54c1\u3092\u7121\u6599\u3067\u51fa\u3059\u3053\u3068\u306f\u3042\u308a\u3048\u307e\u3059\u3002\u3053\u308c\u306f\u79c1\u304c\u8b1b\u7fa9\u306e\u96d1\u8ac7\u3067\u4f7f\u3046\u30cd\u30bf\u3067\u3059\u304c\u3001\u88fd\u54c1\u306e\u4e0a\u6d41\u3068\u4e0b\u6d41\u306e\u5de5\u7a0b\u3092\u5225\u306e\u4f1a\u793e\u304c\u62c5\u5f53\u3057\u3066\u3044\u3066\u3001A\u793e\u306f\u4e0a\u6d41\u5de5\u7a0b\u3092\u72ec\u5360\u3057\u3066\u3044\u308b\u304c\u3001\u4e0b\u6d41\u5de5\u7a0b\u306fA\u793e\u3068B\u793e\u306e2\u793e\u304c\u62c5\u3063\u3066\u3044\u308b\u5834\u5408\u3001A\u793e\u306f\u4e0b\u6d41\u5de5\u7a0b\u3092\u7121\u6599\u306b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066B\u793e\u306e\u9867\u5ba2\u3092\u596a\u3063\u3066\u5012\u7523\u3055\u305b\u3001\u4e0b\u6d41\u5de5\u7a0b\u3092\u72ec\u5360\u3057\u3066\u5168\u4f53\u306e\u4fa1\u683c\u652f\u914d\u529b\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306a\u3069\u3001\u4e00\u5ea6\u4f5c\u3063\u3066\u3057\u307e\u3048\u3070\u8907\u88fd\u30b3\u30b9\u30c8\u304c\u307b\u307c\u30bc\u30ed\u306e\u5546\u54c1\u306e\u5834\u5408\u306b\u6709…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[72],"tags":[35],"class_list":["post-2194","post","type-post","status-publish","format-standard","hentry","category-nobspricestrategy","tag-nobspricestrategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2194"}],"version-history":[{"count":0,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2194\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}