\u91d1\u66dc\u65e5\u306e\u8aad\u66f8”No B.S. Price Strategy:…”\u306f\u7b2c2\u7ae0\u3068\u7b2c3\u7ae0\u3067\u3059\u30022\u4eba\u306e\u8457\u8005\u304c\u305d\u308c\u305e\u308c\u3001\u5272\u5f15\u30bb\u30fc\u30eb\u3084\u7121\u6599\u63d0\u4f9b\u306b\u95a2\u3059\u308b\u8b66\u544a\u3068\u8ce2\u3044\u4f7f\u3044\u65b9\u3092\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002
\n\u91cd\u8981\u305d\u3046\u306a\u3068\u3053\u308d\u3092\u307e\u3068\u3081\u308b\u3068\uff1a
\n\u30fb\u7121\u6599\u3001\u5272\u5f15\u306f\u5287\u85ac\u3002\u4f7f\u3046\u306a\u3068\u306f\u8a00\u308f\u306a\u3044\u304c\u3001\u4f7f\u3044\u65b9\u306f\u5341\u5206\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002
\n\u30fb\u7121\u6599\u63d0\u4f9b\u306e\u5371\u967a\u6027\u306e\u4f8b\u306f\u65b0\u805e\u3002\u65b0\u805e\u793e\u306f\u30cd\u30c3\u30c8\u30cb\u30e5\u30fc\u30b9\u3092\u7121\u6599\u306b\u3057\u305f\u305f\u3081\u6709\u6599\u5316\u306b\u82e6\u52b4\u3057\u3066\u3044\u308b\u3002\u7d19\u306e\u4fa1\u683c\u3067\u306f\u306a\u304f\u60c5\u5831\u306b\u4fa1\u683c\u3092\u3064\u3051\u308b\u3079\u304d\u306a\u306e\u3092\u8efd\u8996\u3057\u3066\u3044\u305f\u3002
\n\u30fb\u5272\u5f15\u3082\u5371\u967a\u3002\u5ba2\u5bc4\u305b\u306a\u3069\u3067\u3069\u3046\u3057\u3066\u3082\u3084\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u306f\u4e88\u6e2c\u4e0d\u53ef\u80fd\u306a\u65b9\u6cd5\u3067\u304a\u3053\u306a\u3046\u3053\u3068\u3002\u5b9a\u671f\u7684\u306b\u3084\u3063\u305f\u3089\u5272\u5f15\u4fa1\u683c\u3067\u3057\u304b\u8cb7\u308f\u306a\u304f\u306a\u308b\u3002
\n\u30fb\u5272\u5f15\u306f\u8cea\u306e\u60aa\u3044\u5ba2\u3092\u547c\u3073\u5bc4\u305b\u3001\u53e3\u30b3\u30df\u306b\u3082\u30de\u30a4\u30ca\u30b9\u3002
\n\u30fb\u6d88\u8cbb\u8005\u306f\u5b89\u3044\u3082\u306e\u3088\u308a\u3082\u9ad8\u3044\u3082\u306e\u3092\u826f\u3044\u3082\u306e\u3060\u3068\u8003\u3048\u308b\u5148\u5165\u89b3\u304c\u50cd\u304f\u3002\u3053\u308c\u306f\u660e\u78ba\u306a\u5b9f\u9a13\u7d50\u679c\u304c\u51fa\u3066\u3044\u308b\u3002
\n\u30fb\u5272\u5f15\u3092\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u306a\u5834\u5408\u3082\u3044\u304f\u3064\u304b\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u5148\u884c\u4e88\u7d04\u3084\u65e9\u671f\u5272\u5f15\u306a\u3069\u78ba\u5b9f\u6027\u306b\u304b\u304b\u308f\u308b\u5834\u5408\u3068\u3001\u7d39\u4ecb\u8005\u5272\u5f15\u306e\u3088\u3046\u306a\u3001\u5ba2\u5c64\u62e1\u5927\u306b\u5f79\u7acb\u3064\u5834\u5408\u3002
\n\u30fb\u9006\u306b\u3001\u7279\u5225\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9(prestige)\u306f\u7d76\u5bfe\u306b\u7121\u6599\u3084\u5927\u5e45\u306a\u5272\u5f15\u3092\u3057\u3066\u306f\u3044\u3051\u306a\u3044\u3002\u3059\u3079\u3066\u306e\u5546\u54c1\u306e\u4fa1\u5024\u304c\u68c4\u640d\uff08\u304d\u305d\u3093\uff09\u3055\u308c\u308b\u3002
\n\u30fb\u5272\u5f15\u3057\u3059\u304e\u3060\u3068\u9867\u5ba2\u306b\u8b66\u6212\u3055\u308c\u308b\u3002\u305d\u306e\u5834\u5408\u306f\u898b\u8fd4\u308a\u3068\u3057\u3066\u5bc4\u4ed8\u3092\u3055\u305b\u308b\u306a\u3069\u306e\u7fa9\u52d9\u3092\u3064\u3051\u308b\u3068\u3088\u3044\u3002\u4f8b\u3048\u3070\u670d\u306e\u5b89\u58f2\u308a\u306b\u4e0b\u53d6\u308a\uff08\u5bc4\u4ed8\u524d\u63d0\uff09\u3092\u8ab2\u3059\u3068\u304b\u3048\u3063\u3066\u58f2\u308a\u4e0a\u3052\u304c\u4e0a\u304c\u3063\u305f\u30022\u3064\u306e\u4f3c\u305f\u5e97\u8217\u3067\u4e0b\u53d6\u308a\u6709\u308a\u7121\u3057\u306e\u5b9f\u9a13\u3092\u3057\u3066\u8abf\u3079\u305f\u3002<\/p>\n
\u201dWhen you offer a discount you are taking the focus from the value you provide and placing it squarely on your price. There is no way to escape that. To maintain higher prices you have to be adept at selling value. Discounts erode your ability to do that. Any reduction in prices can damage your price integrity.\u201d
\ndiscount\u3000\u5272\u5f15
\nbe adept at ~\u306b\u719f\u9054\u3059\u308b\u3000\u300c\u30a2\u300d\u30c7\u30d7\u30c8
\nerode \u4fb5\u98df\u3059\u308b
\nprice integrity \u4fa1\u683c\u306e\u516c\u6b63\u3055\u30fb\u4e00\u4f53\u6027\u30fb\u6b63\u5f53\u6027\u3000integrity\u306f\u65e5\u672c\u8a9e\u3068\u305a\u308c\u305f\u5358\u8a9e\u3067\u3059\u3002
\nstampede of customers \u30b9\u30bf\u30f3\u300c\u30d4\u30fc\u300d\u30c9\u3000\u9867\u5ba2\u304c\u6bba\u5230\u3059\u308b\u3053\u3068
\n“If and when you discount, get quid pro quo”
\nquid pro quo \u30e9\u30c6\u30f3\u8a9e\u3000\u30af\u30a3\u30c9\u3000\u30d7\u30ed\u3000\u30af\u30aa\u3000\u4f55\u304b\u306b\u5bfe\u3059\u308b\u4f55\u304b\u2192\u898b\u8fd4\u308a\u3000something in exchange, something contingent with some services or goods
\ncontingent \u3082\u3000\u65e5\u672c\u8a9e\u3068\u305a\u308c\u3066\u3044\u308b\u8a00\u8449\u3067\u3059\u3002\u30001.\u5076\u767a\u7684\u306a\u3001\u4e0d\u6e2c\u306e\u30002. \u4ed8\u968f\u3057\u305f\u3001\u6761\u4ef6\u4ed8\u304d\u306e\u3000\u3053\u3053\u306f2\u3067\u3059\u3002
\na contingent worker \u975e\u6b63\u898f\u52b4\u50cd\u8005<\/p>\n","protected":false},"excerpt":{"rendered":"
\u91d1\u66dc\u65e5\u306e\u8aad\u66f8”No B.S. Price Strategy:…”\u306f\u7b2c2\u7ae0\u3068\u7b2c3\u7ae0\u3067\u3059\u30022\u4eba\u306e\u8457\u8005\u304c\u305d\u308c\u305e\u308c\u3001\u5272\u5f15\u30bb\u30fc\u30eb\u3084\u7121\u6599\u63d0\u4f9b\u306b\u95a2\u3059\u308b\u8b66\u544a\u3068\u8ce2\u3044\u4f7f\u3044\u65b9\u3092\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 \u91cd\u8981\u305d\u3046\u306a\u3068\u3053\u308d\u3092\u307e\u3068\u3081\u308b\u3068\uff1a \u30fb\u7121\u6599\u3001\u5272\u5f15\u306f\u5287\u85ac\u3002\u4f7f\u3046\u306a\u3068\u306f\u8a00\u308f\u306a\u3044\u304c\u3001\u4f7f\u3044\u65b9\u306f\u5341\u5206\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 \u30fb\u7121\u6599\u63d0\u4f9b\u306e\u5371\u967a\u6027\u306e\u4f8b\u306f\u65b0\u805e\u3002\u65b0\u805e\u793e\u306f\u30cd\u30c3\u30c8\u30cb\u30e5\u30fc\u30b9\u3092\u7121\u6599\u306b\u3057\u305f\u305f\u3081\u6709\u6599\u5316\u306b\u82e6\u52b4\u3057\u3066\u3044\u308b\u3002\u7d19\u306e\u4fa1\u683c\u3067\u306f\u306a\u304f\u60c5\u5831\u306b\u4fa1\u683c\u3092\u3064\u3051\u308b\u3079\u304d\u306a\u306e\u3092\u8efd\u8996\u3057\u3066\u3044\u305f\u3002 \u30fb\u5272\u5f15\u3082\u5371\u967a\u3002\u5ba2\u5bc4\u305b\u306a\u3069\u3067\u3069\u3046\u3057\u3066\u3082\u3084\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u306f\u4e88\u6e2c\u4e0d\u53ef\u80fd\u306a\u65b9\u6cd5\u3067\u304a\u3053\u306a\u3046\u3053\u3068\u3002\u5b9a\u671f\u7684\u306b\u3084\u3063\u305f\u3089\u5272\u5f15\u4fa1\u683c\u3067\u3057\u304b\u8cb7\u308f\u306a\u304f\u306a\u308b\u3002 \u30fb…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[72],"tags":[35],"class_list":["post-2190","post","type-post","status-publish","format-standard","hentry","category-nobspricestrategy","tag-nobspricestrategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2190"}],"version-history":[{"count":0,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=\/wp\/v2\/posts\/2190\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sekaiken.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}